The first ad of the campaign season was one that got the issues out for the Gov. The strong handed approach pushed the ideals of being bipartisan, his education improvements, balancing the budget and even dropped in some hints at Sandy. The most powerful point of the video is when it comes to a close and we see a dream-worthy shot of Christie with the simple words "The Governor" like out of reference to "The Godfather." The very simple, yet powerful words resonate with the people of Jersey and show his power.
One of the next ads that was pushed out by his campaign was featuring the unlikely face of Shaquille O'Neal. Shaq Diesel is apparently a big fan of Christie and he lets the people know it by saying he rarely endorses politicians and that Christie is "a good man, I'm sorry great man" which definitely hits a different demographic that many politicians cannot hit. A pretty strong image ad brought to the people by a famous face.
This emotional ad is told through the voice of Christie and he tells his Sandy story and his first moments of being there. Christie talks of what he saw and the people he spoke to and met. This reaches the people through a powerful image ad. The black and white imagery pushes the emotional aspect of the piece.
The last video that I examined is a true embodiment of the people of New Jersey. Frank is a firefighter who talks about his experience with Christie and his dedication to the state. This image ad is a perfect push to the people as he stressed the backbone of the Gov. and his feel for not taking crap. It just screams out Jersey.
Chris Christie won the election as I previously mentioned, and Christie did it by running very positive campaign messages that highlighted the type of man he is. It will be interesting to see if when he likely runs for President, if he will keep the same strategy.
Do you think the positive image ads are the most effective strategy for Christie?
ReplyDeletein my opinion, Chris Christie gets a lot of negative publicity. Do you think attack ads would help his cause by fighting the negative publicity?
ReplyDeleteDo you think that using Shaquille O'Neal or Frank the firefighter was a better strength ad? Yes, Shaquille is famous but Frank represents the average New Jersey male.
ReplyDeleteWhat ad do you think was the most effective overall? If Chrsitie could only have picked one of those ads which one do you think he should pick?
ReplyDeleteWhat's your opinion with your last statement? Do you think he will continue a positive campaign ad strategy if he runs again?
ReplyDeleteAbby, I think that Frank's ad was better because of like you said it tied to the heart and soul of the state which is the working class. Bailey, I think like I just said to Abby, I believe the one about Frank was the best. Lauren, I ultimately think he will mostly run positive because his biggest enemy at times, is himself!
ReplyDeleteI think that the ad with Shaquille is very strong. It gives people more incentive to keep watching the ad. I don't know why more politicians do not have more famous names in their ads. Why do you think this is?
ReplyDeleteGreat ads! I love the positivity he tends towards in his ads. I especially liked the shaq endorsement. I'm curious though, if he has done a negative ad in any of his campaigns.
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